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3 Ways to Price Your Artwork
Relax…It’s Not Rocket Science!
How to price your artwork. As discussed in my last post, Selling Your Art, it’s a topic that makes a lot of artists uncomfortable. But let’s face it, if you want to make money from your artwork, you’d better figure out how to put a price on it.
But first, I wanted to point out that there are two camps for artists when it comes to pricing their own work. In the first camp, you have the vast majority…those of us who sell ourselves short by pricing way too low. We do this for a couple of reasons. The business side is yucky and we feel that putting a price on our work is sleazy or somehow selling out. Or we may think that no one besides close family and friends will buy our work if it has a higher price tag on it.
The people in the second camp think their work is priceless from the get-go (highly unusual). These people charge way too much. The main reason for this is that the artist is very cocky and thinks that their beginner level work is as good as another artist who’s been at it for decades. (I say beginner here assuming that a seasoned professional artist would not have questions about pricing.)
Even if the artist’s work is better than decent, he/she doesn’t have a name in the industry yet. In other words, nobody’s heard of you! Why would I plunk down thousands on an…
